Cover Image

Connected marketing : the viral, buzz and word of mouth revolution /

Bibliographic Details
Other Authors: Kirby, Justin, Marsden, Paul
Format: Book
Language:English
Published: Oxford ; Burlington, MA : Butterworth-Heinemann, 2006.
Subjects:
Marketing.
Word-of-mouth advertising.
Viral marketing.
Description
Physical Description:xxxv, 282 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:075066634X (pbk.)