Cover Image

Advertising strategy : creative tactics from the outside/in /

Bibliographic Details
Main Author: Altstiel, Tom
Other Authors: Grow, Jean
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2006]
Subjects:
Advertising.
Table of Contents:
  • Copy and creativity
  • Getting started
  • Issues in a changing marketplace
  • Concepting
  • Design for writers
  • Campaigns
  • Headlines and taglines
  • Body copy
  • Print
  • Out-of-home
  • Direct mail
  • Radio
  • Television
  • Internet
  • Promotions and point of purchase
  • Business-to-business
  • Selling it.