Cover Image

Advertising strategy : creative tactics from the outside/in /

Bibliographic Details
Main Author: Altstiel, Tom
Other Authors: Grow, Jean
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2006]
Subjects:
Advertising.
Description
Physical Description:xvi, 389 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1412917964 (pbk.)