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Pricing on purpose : creating and capturing value /

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Bibliographic Details
Main Author: Baker, Ronald J.
Format: Book
Language:English
Published: Hoboken, N.J. : J. Wiley, [2006]
Subjects:
Pricing.
Online Access:Table of contents
Table of Contents:
  • Why is movie theater popcorn so expensive?
  • Why are we in business?
  • Mind over matter
  • The old business equation
  • The new business equation
  • Ninety-nine-cent pricing, engagement rings, and the assumption of rationality
  • The invisible hand : no one person knows how to make a pencil
  • A tale of two theories
  • Cost-plus pricing's epitaph
  • The wrong mistakes
  • Price-led costing replaces cost accounting
  • What and how people buy
  • The value proposition
  • The consumer surplus and price discrimination
  • Customer segmentation strategies
  • Price discrimination in practice
  • There is no such thing as a commodity
  • Baker's law : bad customers drive out good customers
  • Ethics, fairness, and pricing
  • Antitrust law
  • Who is in charge of value?
  • Pricing on purpose : getting paid for the value your company creates.