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Blueprint for your library marketing plan : a guide to help you survive and thrive /

Bibliographic Details
Main Author: Fisher, Patricia H. (Patricia Holts)
Other Authors: Pride, Marseille M. (Marseille Miles), Miller, Ellen G.
Format: Book
Language:English
Published: Chicago : American Library Association, 2006.
Subjects:
Libraries > United States > Marketing.
Libraries > Public relations > United States.
Library planning > United States.
Strategic planning > United States.
Bibliothèques > États-Unis > Marketing.
Bibliothèques > Relations publiques > États-Unis.
Bibliothèques > Planification > États-Unis.
Planification stratégique > États-Unis.
Online Access:Table of contents
Description
Physical Description:xi, 135 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0838909094