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Marketing planning guide /

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Bibliographic Details
Other Authors: Stevens, Robert E., 1942-
Format: Book
Language:English
Published: New York : Best Business Books, [2006]
Edition:3rd ed.
Subjects:
Marketing > Management.
Online Access:Table of contents
Table of Contents:
  • Introduction to marketing planning
  • Situation analysis
  • Objectives
  • Strategy, strategy variables, and financial market
  • Implementing and controlling the marketing plan
  • Planning analysis.