http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xiii, 362 pages : illustrations ; 22 cm.
Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial market -- Implementing and controlling the marketing plan -- Planning analysis.
Includes bibliographical references (pages 337-343) and index.