rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing planning guide
  name:
    name part: Stevens, Robert E.
    name part: 1942-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2006
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 362 pages : illustrations ; 22 cm.
  table of contents: Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial market -- Implementing and controlling the marketing plan -- Planning analysis.
  note: Robert E. Stevens ... [and others].
  note: Includes bibliographical references (pages 337-343) and index.
  subject:
    topic: Marketing
    topic: Management
  classification: HF5415.13 .S874 2006
  classification: 658.8/02
  identifier: 0789023377 (hard : alk. paper)
  identifier: 0789023385 (soft : alk. paper)
  identifier: 2005008559
  identifier: http://www.loc.gov/catdir/toc/ecip0510/2005008559.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0510/2005008559.html
  record info:
    record content source: DLC
    record creation date: 050328
    record change date: 20151103050919.0
    record identifier: in00002108802