Marketing planning guide /

Bibliographic Details
Other Authors: Stevens, Robert E., 1942-
Format: Book
Language:English
Published: New York : Best Business Books, [2006]
Edition:3rd ed.
Subjects:
Online Access:Table of contents
Description
Physical Description:xiii, 362 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 337-343) and index.
ISBN:0789023377 (hard : alk. paper)
0789023385 (soft : alk. paper)