Making meaning : how successful businesses deliver meaningful customer experiences /

Bibliographic Details
Main Author:	Diller, Stephen, 1958-
Other Authors:	Shedroff, Nathan, Rhea, Darrel
Format:	Book
Language:	English
Published:	Berkeley, Calif. : New Riders, [2006]
Subjects:	Marketing. Strategic planning. Consumer goods > Purchasing > Psychological aspects. Service industries > Marketing > Psychological aspects. Consumer satisfaction. Relationship marketing.