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Marketing : concepts and strategies /

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Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin Co., [2006]
Edition:Library ed.
Subjects:
Marketing.
Description
Item Description:Housed in looseleaf binder.
Physical Description:xxiv, 610 pages, 99 unnumbered pages : color illustrations, color maps ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0618474455 (library ed.)
9780618474455 (library ed.)
0618474463 (student text)
9780618474462 (student text)