Alpha dogs : how your small business can become a leader of the pack /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Collins,
[2005]
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Lead the pack
- Seduce your customers
- Convert your employees into true believers
- Transform with technology
- Stake a hometown claim
- Innovate the mundane
- Market your brand, inside and out
- Build a village
- Embrace reinvention
- Alpha dog DNA.