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Aquaculture marketing handbook /

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Bibliographic Details
Main Author: Engle, Carole Ruth, 1952-
Other Authors: Quagrainie, Kwamena
Format: Book
Language:English
Published: Ames, Iowa : Blackwell Pub. Professional, [2006]
Edition:1st ed.
Subjects:
Aquaculture industry.
Seafood industry.
Aquaculture > Marketing.
Seafood > Marketing.
Aquaculture industry > United States.
Seafood industry > United States.
Online Access:Table of contents
Table of Contents:
  • Seafood and aquaculture markets
  • Demand and supply, basic economic premises
  • Aquaculture marketing concepts
  • Aquaculture growers and their marketing choices
  • Seafood and aquaculture product processing
  • Participation and leadership in marketing channels
  • Marketing by farmer groups
  • Wholesaler marketing
  • Market trends
  • The international market for seafood and aquaculture products
  • Policies and regulations governing aquaculture marketing
  • Planning marketing strategies (identifying target markets)
  • Marketing research methodologies.