Cover Image

The marketing plan /

Bibliographic Details
Main Author: Cohen, William A., 1937-
Format: Book
Language:English
Published: Hoboken, NJ : J. Wiley & Sons, [2006]
Edition:5th ed.
Subjects:
Marketing > Management.
Description
Physical Description:xviii, 350 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references (pages 345-346) and index.
ISBN:047175529X (pbk. : alk. paper)