Table of Contents:
  • Introduction : Chinese corporate identity
  • Corporate identity in a theory of organizing
  • The enterprise in the People's Republic of China
  • Lukang : the construction of a state owned enterprise
  • Henan vs Zhengzhou : conflict between administrative levels
  • Mengniu the follower : a case of intertwined identity
  • Yanjing : the emperor's messenger
  • Food components Asia, China, Shanghai
  • Chinese corporate identity : summary and integration.