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Naked conversations : how blogs are changing the way businesses talk with customers /

Bibliographic Details
Main Author: Scoble, Robert, 1965-
Other Authors: Israel, Shel, 1944-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley, [2006]
Subjects:
Blogs.
Business communication.
Internet > Social aspects.
Online Access:Table of contents
Table of Contents:
  • Souls of the Borg
  • Everything never changes
  • Word of mouth on steroids
  • Direct access
  • Little companies, long reach
  • Consultants who get it
  • Survival of the publicists
  • Blogs and national cultures
  • Thorns in the roses
  • Doing it wrong
  • Doing it right
  • How not to get dooced
  • Blogging in a crisis
  • Emerging technology
  • The conversational era.