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Strategic marketing management : planning, implementation and control /

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Bibliographic Details
Main Author: Wilson, R. M. S. (Richard Malcolm Sano)
Corporate Author: NetLibrary, Inc
Other Authors: Gilligan, Colin
Format: eBook
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005.
Edition:3rd ed.
Subjects:
Marketing > Management.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
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