Strategic marketing management : planning, implementation and control /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston ; London :
Elsevier/Butterworth-Heinemann,
2005.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Previous edition: 1997. Electronic resource. |
|---|---|
| Physical Description: | xii, 867 pages : illustrations ; 28. |
| Bibliography: | Includes bibliographical references (pages [813]-851) and index. |
| ISBN: | 1423723635 (electronic bk.) |