Why Johnny can't brand : rediscovering the lost art of the big idea /

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

The future of brands : twenty-five visions /
Published: (2000)

How to do business in branded goods : the construction and use of the marketing plan /
by: Morgan, Eric Albert George
Published: (1972)

Brands and branding geographies /
by: Pike, Andy, 1968-
Published: (2011)

Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

Asian brand strategy : building and sustaining strong global brands in Asia /
by: Roll, Martin, 1967-
Published: (2015)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Designing brand experiences /
by: Landa, Robin
Published: (2006)

Luxury brand management : a world of privilege /
by: Chevalier, Michel, 1943-
Published: (2008)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)

Strong brands strong relationships /
Published: (2015)

Designing brands : market success through graphic distinction /
by: Schrubbe-Potts, Emily
Published: (2000)

Beyond branding /
Published: (2003)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)