Product design and development /

Bibliographic Details
Main Author: Ulrich, Karl T.
Other Authors: Eppinger, Steven D.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, [2004]
Edition:3rd ed.
Series:McGraw-Hill/Irwin series in marketing.
Subjects:
Online Access:Publisher description
Table of contents
Description
Item Description:"International edition"--Cover.
"International edition 2003"--Title page verso.
Physical Description:xviii, 366 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0072471468 (alk. paper)
0071232737