Product design and development /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
[2004]
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| Edition: | 3rd ed. |
| Series: | McGraw-Hill/Irwin series in marketing.
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
| Item Description: | "International edition"--Cover. "International edition 2003"--Title page verso. |
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| Physical Description: | xviii, 366 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072471468 (alk. paper) 0071232737 |