Process to profits : strategic planning for a growing business /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson,
[2005]
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| Subjects: | |
| Online Access: | Table of contents |
Table of Contents:
- Strategic ideas
- Introduction to strategic thinking
- Developing long-run thinking
- An overview of the strategic process for small business
- Creating a strategic framework
- Developing a mission and setting objectives
- Analysis of the present external position : the industrial environment
- Analysis of the present position : internal to the firm
- Developing a strategy
- Strategic planning and implementation
- Implementation and control
- Strategy and business planning
- Strategic issues for small businesses
- Marketing and sales : the strategic center of small business
- Legal forms of organization and issues among owners
- Business names and trademarks
- Financing strategies
- Break-even analysis
- Strategies for service businesses
- Location analysis
- Commercial insurance
- E-commerce
- Diversification
- Restructuring strategies
- Cost reduction and downsizing : planning to get leaner or smaller.