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Inside consumption : consumer motives, goals, and desires /

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Bibliographic Details
Other Authors: Ratneshwar, S., Mick, David Glen
Format: Book
Language:English
Published: London ; New York : Routledge, 2005.
Subjects:
Consumer behavior.
Consumers > Research.
Online Access:Table of contents
Table of Contents:
  • Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick
  • Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins
  • Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis
  • Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley
  • Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely
  • Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner
  • Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum
  • A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch
  • Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis
  • Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater
  • We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie
  • Consumer identity motives in the information age / John Deighton
  • Communal consumption and the brand / Thomas C. O'Guinn and Albert M. MunĚ„iz, Jr.
  • How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt
  • Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky
  • Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy
  • Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye
  • What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.