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Advertising and promotion : communicating brands /

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Bibliographic Details
Main Author: Hackley, Christopher E.
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.
Subjects:
Advertising.
Advertising > Social aspects.
Sales promotion.
Advertising > Brand name products.
Description
Physical Description:264 pages : color illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [239]-246) and index.
ISBN:0761941533
0761941541 (pbk.)