Converting customer value : from retention to profit /

Bibliographic Details
Other Authors:	Murphy, John A., 1948-
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, N.J. : John Wiley & Sons, [2006]
Subjects:	Customer relations > Management. Business planning. Relationship marketing.

Description
Physical Description:	xxviii, 388 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [373]-380) and index.
ISBN:	0470016345 (hbk. : alk. paper)