Gower handbook of marketing /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hampshire, England ; Brookfield, Vt., USA :
Gower,
[1995]
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Revised edition of: Marketing handbook. 3rd edition c1989. |
|---|---|
| Physical Description: | xxvi, 646 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0566074419 : |