Marketing plans for service businesses : a complete guide /

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Payne, Adrian
Format:	Book
Language:	English
Published:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Edition:	2nd ed.
Subjects:	Service industries > Marketing > Planning. Marketing > Planning.

Description
Item Description:	Previous edition: published as Marketing planning for services. 1996.
Physical Description:	xiv, 401 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [387]-391) and index.
ISBN:	075066746X (pbk.)