Grapevine : the new art of word-of-mouth marketing /

The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing /
by: Rosen, Emanuel (Manu), 1953-
Published: (2009)

The passion conversation : understanding, sparking, and sustaining word of mouth marketing /
Published: (2013)

Building buzz to beat the big boys : word-of-mouth marketing for small businesses /
by: O'Leary, Steve
Published: (2008)

Word of mouth marketing : how smart companies get people talking /
by: Sernovitz, Andy
Published: (2006)

Word of mouth marketing : how smart companies get people talking /
by: Sernovitz, Andy
Published: (2009)

Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers /
by: Cakim, Idil Miriam, 1974-
Published: (2010)

The face-to-face book : why real relationships rule in a digital marketplace /
by: Keller, Edward B., 1955-
Published: (2012)

Unleashing the ideavirus /
by: Godin, Seth
Published: (2000)

Buzzmarketing : get people to talk about your stuff /
by: Hughes, Mark, 1965-
Published: (2005)

Recommended : how to sell through networking and referrals /
by: Lopata, Andy
Published: (2011)

The referral engine : teaching your business to market itself /
by: Jantsch, John
Published: (2010)

Voice marketing : harnessing the power of conversational AI to drive customer engagement /
by: Minsky, Laurence, et al.
Published: (2024)

The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage /
by: Heskett, James L.
Published: (2008)

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
by: Silverman, George, 1942-
Published: (2001)

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale /
by: Weitzl, Wolfgang
Published: (2017)

The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point.
by: Mourdoukoutas, Panos, et al.
Published: (2009)

Ripple effect : how empowered involvement drives word of mouth /
by: Oetting, Martin
Published: (2009)

Exploring the power of electronic word-of-mouth in the services industry /
Published: (2020)

Electronic word of mouth.
Published: (2016)

World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /
by: Scott, David Meerman
Published: (2009)

International advertising and marketing /
Published: (1979)

Brand advocates : turning enthusiastic customers into a powerful marketing force /
by: Fuggetta, Rob
Published: (2012)

Advertising & marketing research : a new methodology /
by: Tolley, B. Stuart
Published: (1977)

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
by: Freed, Larry
Published: (2013)

Management of international advertising : a marketing approach /
by: Peebles, Dean M., 1923-
Published: (1984)

Subliminal persuasion : influence & marketing secrets they don't want you to know /
by: Lakhani, Dave, 1965-
Published: (2008)

The secret sales pitch : an overview of subliminal advertising /
by: Bullock, August
Published: (2004)

Yushutsu kokoku senryaku ron /
by: Hirose, Yoshihiro, 1927-
Published: (1970)

#Share : how to mobilize social word of mouth (sWOM) /
by: Wood, Natalie T., 1970-
Published: (2017)

Repositioning : marketing in an era of competition, change, and crisis /
by: Trout, Jack
Published: (2010)

Distributed lag models of response to a communications mix /
by: Montgomery, David B. (David Bruce)
Published: (1970)

Commercial Communication in the Digital Age : Information or Disinformation? /
Published: (2017)

Profitability and market structure ; an analysis of major manufacturers of non-durable consumer products /
by: Vernon, John M. (John Mitcham), 1937-
Published: (1972)

Words in ads /
by: Myers, Greg, 1954-
Published: (1994)

Specialty advertising in marketing /
by: Herpel, George L. (George Lloyd), 1921-
Published: (1972)

Advertising and market power /
by: Comanor, William S.
Published: (1974)