Cover Image

High performance marketing : bringing method to the madness of marketing /

Bibliographic Details
Main Author: Eechambadi, Naras
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., [2005]
Subjects:
Marketing.
Online Access:Table of contents
Description
Physical Description:xvi, 271 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 253-262) and index.
ISBN:1419508237