Loyalty myths : hyped strategies that will put you out of businesses--and proven tactics that really work /

Bibliographic Details
Other Authors: Keiningham, Timothy L.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2006]
Subjects:
Description
Physical Description:xvii, 254 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 233-248) and index.
ISBN:0471743151 (cloth)