APA (7th ed.) Citation

Keiningham, T. L. (2006). Loyalty myths: Hyped strategies that will put you out of businesses--and proven tactics that really work. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Keiningham, Timothy L. Loyalty Myths: Hyped Strategies That Will Put You Out of Businesses--and Proven Tactics That Really Work. Hoboken, N.J.: John Wiley & Sons, 2006.

MLA (9th ed.) Citation

Keiningham, Timothy L. Loyalty Myths: Hyped Strategies That Will Put You Out of Businesses--and Proven Tactics That Really Work. John Wiley & Sons, 2006.