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The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years /

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Bibliographic Details
Main Author: Mahajan, Vijay
Other Authors: Banga, Kamini, Gunther, Robert E., 1960-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Wharton School Publishing, [2006]
Subjects:
Export marketing > Developing countries.
International business enterprises > Developing countries.
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