Social communication in advertising : consumption in the mediated marketplace /

Bibliographic Details
Other Authors:	Leiss, William, 1939-, Botterill, Jackie
Format:	Book
Language:	English
Published:	New York : Routledge, 2005.
Edition:	3rd ed. /
Subjects:	Advertising > Social aspects.
Online Access:	Table of contents

Table of Contents:

Introduction
From traditional to industrial society
Advertising in the transition from industrial to consumer society
Advertising and the development of communications media
Advertising and the development of agencies
The structure of advertisements
Goods as communicators and satisfiers
Consumer cultures and mediated markets
Late modern consumer society
Media in the mediated marketplace
Full service agencies: globalization and unbundling
Structure and agency: tensions at play in advertising design
The mobilization of the yuppies and generation X
Negotiated messaging for generation X
Mobilizing the culturati
The fifth frame
Issues in social policy.