Social communication in advertising : consumption in the mediated marketplace /

Bibliographic Details
Other Authors:	Leiss, William, 1939-, Botterill, Jackie
Format:	Book
Language:	English
Published:	New York : Routledge, 2005.
Edition:	3rd ed. /
Subjects:	Advertising > Social aspects.
Online Access:	Table of contents

Description
Item Description:	Previous edition entered under William Leiss as author.
Physical Description:	x, 683 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 637-659) and index.
ISBN:	0415966760 (pb : alk. paper)