rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Escaping the black hole
    sub title: minimizing the damage from the marketing-sales disconnect
  name:
    name part: Schmonsees, Robert J.
    name part: 1947-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ohu
    date issued: 2005
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 211 pages : illustrations ; 24 cm.
  table of contents: Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content.
  note: Robert J. Schmonsees.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Selling
  classification: HF5415.13 .S3445 2005
  classification: 658.8
  identifier: 0324301251
  identifier: 0131856820
  identifier: 2005002894
  identifier: http://www.loc.gov/catdir/toc/ecip057/2005002894.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip057/2005002894.html
  record info:
    record content source: DLC
    record creation date: 050201
    record change date: 20151102163151.0
    record identifier: in00002087498