Escaping the black hole : minimizing the damage from the marketing-sales disconnect /

Bibliographic Details
Main Author: Schmonsees, Robert J., 1947-
Format: Book
Language:English
Published: Mason, Ohio : Thomson/South-Western, [2005]
Edition:1st ed.
Subjects:
Online Access:Table of contents
Description
Physical Description:xxii, 211 pages : illustrations ; 24 cm.
ISBN:0324301251
0131856820