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The new global brands : managing non-government organizations in the 21st century /

Bibliographic Details
Main Author: Quelch, John A.
Other Authors: Laidler-Kylander, Nathalie
Format: Book
Language:English
Published: Mason, Ohio : Thomson/South-Western, [2006]
Subjects:
Non-governmental organizations > Management.
Non-governmental organizations > Case studies.
Business names.
Description
Physical Description:vi, 324 pages : illustrations, map ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:032432023X