What customers want : using outcome-driven innovation to create breakthrough products and services /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2005]
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| Subjects: |
| Physical Description: | xxxv, 202 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (page 189) and index. |
| ISBN: | 0071408673 (alk. paper) |