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Strategic database marketing /

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Bibliographic Details
Main Author: Hughes, Arthur Middleton
Format: Book
Language:English
Published: New York : McGraw-Hill, [2006]
Edition:3rd ed.
Subjects:
Database marketing > Planning.
Online Access:Table of contents
Description
Physical Description:viii, 437 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 405-407) and index.
ISBN:007145750X (hardcover : alk. paper)