Cover Image

Ten key customer insights : unlocking the mind of the market /

Bibliographic Details
Main Author: Schieffer, Robert
Format: Book
Language:English
Published: Mason, OH : Thomson/Texere, [2005]
Subjects:
Consumers' preferences.
Marketing.
Online Access:Table of contents
Description
Physical Description:xxii, 250 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:158799206X (alk. paper)