Hispanic marketing : a cultural perspective /

Bibliographic Details
Main Author:	Korzenny, Felipe
Other Authors:	Korzenny, Betty Ann, 1933-
Format:	Book
Language:	English
Published:	Burlington, MA : Elsevier/Butterworth-Heinemann, [2005]
Subjects:	Hispanic American consumers. Consumer behavior > United States. Target marketing > United States.
Online Access:	Table of contents

Description
Physical Description:	xxiv, 328 pages : color illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0750679034 (pbk. : alk. paper)