Cover Image

The breakaway brand : how great brands stand out /

Bibliographic Details
Main Author: Kelly, Francis J., 1956-
Other Authors: Silverstein, Barry, 1948-
Format: Book
Language:English
Published: New York : McGraw-Hill, [2005]
Subjects:
Branding (Marketing)
Online Access:Table of contents
Description
Physical Description:xiv, 289 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 269-276) and index.
ISBN:0072262370