Romancing the brand : the power of advertising and how to use it /

Bibliographic Details
Main Author:	Martin, David N.
Corporate Author:	American Management Association
Format:	Book
Language:	English
Published:	New York : AMACOM, [1989]
Subjects:	Advertising > Brand name products.

Description
Physical Description:	xvi, 215 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0814459498