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Strategic advertising management /

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Bibliographic Details
Main Author: Percy, Larry
Other Authors: Elliott, Richard, 1950-
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2005.
Edition:2nd ed.
Subjects:
Sales promotion.
Advertising.
Strategic planning.
Description
Item Description:Previous edition: 2001.
Physical Description:335 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0199274894 (pbk.)