Principles of advertising : a global perspective /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
[2005]
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xxi, 427 pages : illustrations ; 22 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages 383-400) and index. |
| ISBN: | 0789022990 (hard : alk. paper) 0789023008 (soft : alk. paper) |