Cover Image

Relationship marketing : exploring relationship strategies in marketing /

Bibliographic Details
Main Author: Egan, John, 1952-
Format: Book
Language:English
Published: New York : Financial Times/Prentice Hall, 2004.
Edition:2nd ed.
Subjects:
Relationship marketing.
Description
Physical Description:xxiii, 268 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0273686232 (pbk. : alk. paper)