http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Managing business in a multi-channel world
xvii, 347 pages : illustrations ; 27 cm.
Introduction : Toward seamless multi-channel services / Veikko Hara ... [et al.] -- Developing consumer preference-profiles as a basis for multi-channel service concepts / Markku Tinnilä, Anssi Öörni, Anu Raijas -- Consumer and merchant adoption of mobile payment solutions / Niina Mallat, Tomi Dahlberg -- Objectives of search and combination of information channels in electronic consumer markets : an explorative study / Anssi Öörni -- Consumers on the road from e-communication to e-shopping / Kari Elkelä, Tuomas Kokkonen, Heikki Nikali -- The effects of digital marketing on customer relationships / Marko Merisavo -- Strategy turned into action : a case from global implementation of B2B e-business / Magnus Holmqvist, Kalevi Pessi -- Opportunities and challenges for B2B manufacturing firms : moving from products to services-case SKF / Esko Penttinen, Timo Saarinen -- Shifting perspective from design to business : extending the scope from spectators to stakeholders / Andreas Nilsson -- Mobile games : emerging content business area / Tommi Pelkonen -- Digital television and multi-channel in Europe / Janne Orava, Mika Perttula -- Case of monopolies at stake : strategies for gambling market / Juha Laine, Jukka Heikkilä -- Serving customers in a hybrid world : multi-channel strategies in retailing / Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein -- Describing the critical factors for creating successful mobile data services / Anne Tseng, Jukka Kallio, Markku Tinnilä -- Channel choices and revenue logics of software companies developing mobile games / Risto Rajala ... [et al.] -- The role of business models in developing business networks / Julla Heikkilä, Marikka Heikkilä, Markku Tinnilä -- Are multi-channel technologies adopted in online consumer auction markets in Finland? / Jarkko Vesa, Eric van Heck -- The changing role of middle-men infomediaries / Mirella Lähteenmäki, Markku Tinnilä -- Meeting the demands of wide-audience end users / Ken Peffers, Tuure Tuunanen -- Envisioning the future of a multi-channel world by 2020 / Markku Tinnilä, Theresa Lauraeus-Niinivaara -- Multi-channel services [sic] of the future / Jari Manninen, Marja-Liisa Viherä -- Channel surfing : the challenge and opportunity of channel management in a networked world / Jonathan Palmer.
Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
Includes bibliographical references and index.