rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Managing business in a multi-channel world
    sub title: success factors for E-business
  name:
    name part: Saarinen, Timo.
  name:
    name part: Tinnilä, Markku.
  name:
    name part: Tseng, Anne.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: pau
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 347 pages : illustrations ; 27 cm.
  table of contents: Introduction : Toward seamless multi-channel services / Veikko Hara ... [et al.] -- Developing consumer preference-profiles as a basis for multi-channel service concepts / Markku Tinnilä, Anssi Öörni, Anu Raijas -- Consumer and merchant adoption of mobile payment solutions / Niina Mallat, Tomi Dahlberg -- Objectives of search and combination of information channels in electronic consumer markets : an explorative study / Anssi Öörni -- Consumers on the road from e-communication to e-shopping / Kari Elkelä, Tuomas Kokkonen, Heikki Nikali -- The effects of digital marketing on customer relationships / Marko Merisavo -- Strategy turned into action : a case from global implementation of B2B e-business / Magnus Holmqvist, Kalevi Pessi -- Opportunities and challenges for B2B manufacturing firms : moving from products to services-case SKF / Esko Penttinen, Timo Saarinen -- Shifting perspective from design to business : extending the scope from spectators to stakeholders / Andreas Nilsson -- Mobile games : emerging content business area / Tommi Pelkonen -- Digital television and multi-channel in Europe / Janne Orava, Mika Perttula -- Case of monopolies at stake : strategies for gambling market / Juha Laine, Jukka Heikkilä -- Serving customers in a hybrid world : multi-channel strategies in retailing / Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein -- Describing the critical factors for creating successful mobile data services / Anne Tseng, Jukka Kallio, Markku Tinnilä -- Channel choices and revenue logics of software companies developing mobile games / Risto Rajala ... [et al.] -- The role of business models in developing business networks / Julla Heikkilä, Marikka Heikkilä, Markku Tinnilä -- Are multi-channel technologies adopted in online consumer auction markets in Finland? / Jarkko Vesa, Eric van Heck -- The changing role of middle-men infomediaries / Mirella Lähteenmäki, Markku Tinnilä -- Meeting the demands of wide-audience end users / Ken Peffers, Tuure Tuunanen --…
  note: Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
  note: Includes bibliographical references and index.
  subject:
    topic: Electronic commerce
    topic: Management
  subject:
    topic: Technological innovations
    topic: Management
  subject:
    topic: Information technology
    topic: Management
  classification: HF5548.32 .M354 2005
  classification: 658.8/72
  identifier: 1591406293 (hard cover)
  identifier: 1591406307 (soft cover)
  identifier: 1591406315 (ebook)
  identifier: 2005004541
  record info:
    record content source: DLC
    record creation date: 050216
    record change date: 20151102161523.0
    record identifier: in00002085335