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Today's public relations : an introduction /

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Bibliographic Details
Main Author: Heath, Robert L. (Robert Lawrence), 1941-
Other Authors: Coombs, W. Timothy
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, [2006]
Subjects:
Public relations.
Online Access:Table of contents
Table of Contents:
  • Strategic public relations building : an ethical organization communicating effectively
  • History of public relationships
  • Managing mutually beneficial relationships
  • The value of research in public relations
  • Planning
  • Taking action
  • Evaluation of public relations efforts
  • Public relations theory into practice
  • Ethical and legal restraints on public relations practice
  • Monitoring and managing issues
  • Selecting media, technologies, and communication tools
  • Publicity, promotion, and writing
  • Collaborative decision making
  • Building a career
  • Globalism and the future of public relations.