Frontrunners or copycats? /

Bibliographic Details
Corporate Author:	Handelshøjskolen i København. Center for Marketing Communication
Other Authors:	Tufte, Birgitte, Rasmussen, Jeanette, Christensen, Lars Bech
Format:	Book
Language:	English
Published:	Copenhagen : Copenhagen Business School Press, 2005.
Edition:	1st ed.
Subjects:	Child consumers > Congresses. Young consumers > Congresses. Children > Economic conditions > Congresses. Teenagers > Economic conditions > Congresses. Advertising and children > Congresses. Advertising and youth > Congresses.

Table of Contents:

Understanding and theorizing modern childhood in Denmark: tendencies and challenges / Jan Kampmann
Children as innovators and opinion leaders / Flemming Handsen and Morten Hallum Hansen
Children, TV advertising and the law: internal and external perspectives / Lena Olsen
Young people and consumption: commonalities and differences in the construction of identities / Ann Phoenix
Children and promotion: the role of advertising and marketing in innovation / Brian Young
Children and adolescents' use of the Internet, with focus on tweens / Brigitte Tufte and Jeanette Rasmussen
The invention of the child consumer: what is at stake for marketing practice and research? /Valérie-Inés de la Ville-- Children as change agents in the pursuit of the competencies of the future / Anne Flemmert Jensen.