Cover Image

Frontrunners or copycats? /

Bibliographic Details
Corporate Author: Handelshøjskolen i København. Center for Marketing Communication
Other Authors: Tufte, Birgitte, Rasmussen, Jeanette, Christensen, Lars Bech
Format: Book
Language:English
Published: Copenhagen : Copenhagen Business School Press, 2005.
Edition:1st ed.
Subjects:
Child consumers > Congresses.
Young consumers > Congresses.
Children > Economic conditions > Congresses.
Teenagers > Economic conditions > Congresses.
Advertising and children > Congresses.
Advertising and youth > Congresses.
Description
Item Description:Most of the chapters consist of rewritten and updated presentations from the seminar on 'Children and Adolescents in relation to consumption and new media', organized by the Center for Marketing Communication at the Copenhagen Business School in September 2003. Cf. Preface.
Physical Description:172 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:8763001357 (pbk.)