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Data-driven business models /

Bibliographic Details
Main Author: Weber, Alan
Format: Book
Language:English
Published: Mason, Ohio : Thomson, [2005]
Subjects:
Marketing > Data processing.
Marketing > Econometric models.
Business planning.
Table of Contents:
  • Business models : what they are, how they work, why they are important
  • Describing the customers
  • Describing what customers do
  • Quantifying customer behavior
  • Building customer data files
  • Building a contact strategy
  • The process of building a business model
  • Changing the business model
  • Case studies.