Data-driven business models /

Market response models : econometric and time series analysis /
by: Hanssens, Dominique M.
Published: (1990)

Mastering marketing data science : a comprehensive guide for today's marketers /
by: Brown, Iain, 1942-
Published: (2024)

A practical guide to data mining for business and industry /
by: Ahlemeyer-Stubbe, Andrea
Published: (2014)

Data-driven marketing : the 15 metrics everyone in marketing should know /
by: Jeffery, Mark, 1965-
Published: (2010)

Data-driven marketing : the 15 metrics everyone in marketing should know /
by: Jeffery, Mark, 1965-
Published: (2010)

Discovering data mining : from concept to implementation /
Published: (1998)

Data mining techniques : for marketing, sales, and customer support /
by: Berry, Michael (Michael J. A.)
Published: (1997)

Data mining techniques : for marketing, sales, and customer relationship management /
by: Linoff, Gordon S.
Published: (2011)

Data mining techniques : for marketing, sales, and customer relationship management /
by: Berry, Michael J. A.
Published: (2004)

Practical text analytics : interpreting text and unstructured data for business intelligence /
by: Struhl, Steven M.
Published: (2015)

Engaging customers using big data : how marketing analytics are transforming business /
by: Sathi, Arvind
Published: (2014)

AI and consumer interaction in business : from recommendation to emotional connection /
by: Yang, Feifei
Published: (2026)

Marketing engineering : computer-assisted marketing analysis and planning /
by: Lilien, Gary L., 1946-
Published: (2004)

Principles of marketing engineering /
by: Lilien, Gary L., 1946-
Published: (2007)

Marketing engineering : computer-assisted marketing analysis and planning /
by: Lilien, Gary L., 1946-
Published: (1998)

First-party data activation /
by: Darkhovsky, Alina, et al.
Published: (2025)

Market driven strategy : processes for creating value /
by: Day, George S.
Published: (1999)

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /
by: Glass, Russell, 1976-, et al.
Published: (2015)

Market response models : econometric and time series analysis /
by: Hanssens, Dominique M.
Published: (2001)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

Data driven : harnessing data and AI to reinvent customer engagement /
by: Chavez, Tom, et al.
Published: (2019)

Marketing and management science, a synergism /
by: Clark, William A., 1919-2005
Published: (1970)

On-line computer applications in marketing and marketing research /
by: Montgomery, David B. (David Bruce)
Published: (1971)

Marketing your business /
by: Westwood, John, 1947-
Published: (2011)

Journal of computational science.
Published: (2010)

Predictive analytics, data mining and big data : myths, misconceptions and methods /
by: Finlay, Steven, 1969-
Published: (2014)

Humanizing big data : marketing at the meeting of data, social science and consumer insight /
by: Strong, Colin (Business writer)
Published: (2015)

Marketing strategy : based on first principles and data analytics /
by: Palmatier, Robert W., et al.
Published: (2021)

Principles of marketing engineering /
by: Lilien, Gary L., 1946-
Published: (2013)

Market driven strategy : processes for creating value /
by: Day, George S.
Published: (1990)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

AI, Machine Learning, and Image Processing in Market Research and Branding /
by: Kirmani, Mohd Danish
Published: (2026)

Decision support systems for marketing managers /
by: Little, John D. C.
Published: (1984)

Marketing automation : practical steps to more effective direct marketing /
by: LeSueur, Jeff, 1956-
Published: (2007)

The new direct marketing : how to implement a profit-driven database marketing strategy /
Published: (1999)